Discover Your Beauty Essentials Today

Our Story

Born in Berlin in 2022, Joya crafts smart, science-backed personal care for modern life. Every product is made in our Berlin labs, with German quality at its core.

We’re here to make self-care simple, effective, and sustainable — for people and the planet.

We don’t just create products — we craft confidence. Every item we offer is designed to elevate your daily care rituals with the perfect balance of science, style, and sincere care for your well-being.

We envision a world where wellness and beauty go hand in hand — accessible, modern, and uncompromising in quality. Our goal is to bring smart, sustainable care into every home, designed for the way you live today

✨What Drives Us

🌿Who We Are

💡Our Core Values

Our commitment to the planet runs deep — from responsible sourcing to eco-friendly packaging.

🌍 Sustainability

💪 Empowerment

We empower you to take care of yourself with confidence — using safe, proven, and effective solutions.

German-engineered quality you can trust — because you deserve nothing less.

✅ Quality

🔬 Innovation

We innovate relentlessly — bringing the latest in science and technology to your self-care routine.

OUR BRAND

Explore Nima Products

Discover Your Beauty Essentials

At Joya-UG, we offer a curated selection of beauty products designed to enhance your natural beauty, all from the heart of Berlin. Explore our unique offerings today!

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